Generation Z and Circular Economy: A revolution in consumption?

Generation Z is emerging as a powerful force in the global economic landscape

Those born between the mid-90s and early 2010s are playing an increasingly important role in the global economy. With a different mindset towards consumption and greater awareness around sustainability, they are radically reshaping the way products and services are purchased and used. In this blog, we will explore the impact of Generation Z on the circular economy, how and how they are leading a revolution in the way products and services are consumed.

The circular economy and generation Z

The circular economy, an economic model that promotes reuse, recycling and waste reduction, has found a natural ally in Generation Z. These young consumers are increasingly opting for access rather than ownership, preferring to rent, share and subscribe to services instead of buying products in the traditional way. This has driven a significant change in the way goods and services are consumed.

Impact on the industry

This new consumer mentality is transforming entire industries. Fashion companies like Forever 21 have suffered the consequences of not adapting to the preferences of generation Z, which seeks more sustainable and environmentally conscious brands. Sharing economy platforms such as Airbnb and Uber have seen explosive growth thanks to demand for sharing services.

Technology adoption

Generation Z is completely immersed in technology and uses digital platforms to access a wide range of products and services. From music and movies to clothing and furniture, young consumers are used to accessing what they need through their mobile devices and online applications. This is driving greater demand for business models based on usage rather than ownership.

The future of the circular economy

As Generation Z continues to gain influence in the market, we are likely to see greater push towards the circular economy. Companies that want to attract this segment of consumers will have to adapt to their preferences and values, offering products and services that are sustainable, accessible and convenient. Those that fail to adapt run the risk of being left behind in a market increasingly driven by sustainability and social responsibility.

Generation Z is setting the pace for the circular economy, driving significant change in the way products and services are consumed and used. With their focus on sustainability and accessibility, they are reshaping the global economic landscape and redefining the rules of the game for businesses and industries. It is essential that companies understand and adapt to these new dynamics if they